Is It Time to Archive Your Content?
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What does your site need most? More content, what else? You fill your pages with interesting, engaging, keyword-rich content that not only drives the traffic your way, but keep visitors coming back for more. You build your site around content. So what happens when it starts to take over your entire site…and all the space you’ve got for it? Should you build a bigger site, or should you start archiving some of that great content you sweated over? How is archived content different from everything else on your site?
At some point, you’re going to need to archive your site’s older content to make room for the fresh and new. So…how is that content affected by the change? How is archived content different from all those other pieces on your site? To understand archived content, start with the basics. Start with regular Web content.
Web content is very loosely defined as “the stuff on your site.” This means pretty much everything that isn’t white space is content. In a way, even advertising can be content because it’s still something for visitors to read and see. All that text you slaved over -- blog posts, articles, etc. -- often becomes the most important part of your online content. Usually, it's the reason visitors come to your site, because it’s within all this text that the all-important keywords can be found.
The Internet thrives on content, and your site only gets bigger and better with every new piece you add. Bigger is actually the operative word here, because content takes up space. No matter what sort of Web site you have, whether you have your own server or created a free space through another site, you will eventually run out of space on your site if you keep adding new content. At some point, you’ll begin to have too much content.
But on the Internet, you can’t really have too much content. After all, you have to add more new content, right? This is when Webmasters turn to content management systems and begin to archive old pieces. So…how is archived content different from everything else on your site?
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