Innovative Business Use of RSS as a Technology - Feedreaders are playing...
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Feedreaders are playing catch- up
RSS news aggregators were initially designed to receive text-based content. As users find outside-the-box uses for RSS, developers of RSS readers are struggling to release new versions that support the enclosures businesses are eager to use.
FeedDemon, a popular RSS reader, has recently added support for every type of enclosure in their latest release. They have created a safe list that can be customized to include specific types of file types like PDFs. This will automate downloads of files that are deemed "safe". This was clearly designed with security in mind, to prevent automatic downloading of executables.
Businesses are revolutionizing RSS as a communication medium. While some traditional businesses are struggling to include monthly newsletter summaries in an RSS feed and reap the benefits of RSS, other innovative businesses are adopting incredibly creative uses for both internal and external corporate communications.
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net
a wireless text messaging software company.
Copyright 2005 Sharon Housley
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