Increase Your Website Sales Instantly - Publish customer testimonials...
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11. Publish customer testimonials.
If you don't have any, you should solicit some immediately. Your current customers will be more than happy to support you if you provide good service and a solid product. Ask them for their opinions and comments regarding your product. Get permission to use their words and publish them on your web site. Testimonials are a very powerful selling tool that you can not afford to ignore.
12. Offer a solid, no questions asked, money back guarantee.
Go on, offer such a money back guarantee, and stick by it. Why? Because what better way to get someone to buy your product than knowing that they can do so risk-free?
Besides, you will be surprised at how few people will be unsatisfied enough to make use of your guarantee. Sure, some customers may take advantage of it, but I think the increase in your sales should be more than enough to offset the few unscrupulous characters you may meet.
12. Ask for the sale!
You've got the killer benefits stated down, and you've got a solid money back guarantee. Now don't stop there. Many web sites neglect to ask the customer to buy. So lead your customer through the purchase process. Be sure to thank customers for their purchase and inform them how and when they will be receiving the product that they have just purchased.
By Alvin Poh
Alvin Poh has been specializing in web development, content distribution, advertising and marketing strategies since 1995. More of his articles can be found at http://www.xodes.com/.
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