Increase Your Website Sales Instantly - Create useful links...
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7. Create useful links.
Instead of the highly cliched "Please click here" link, experiment with other more useful-sounding links. Examples can be phrases that describe the link's destination, such as "free ebook download on cooking", or "list of top ten products".
8. Keep your language simple.
Utilize the KISS (Keep It Simple, Stupid) principle when you are preparing your copy. Also, write your copy as if you are speaking with a friend. Nothing kills the sale faster than a dry and run-of-the-mill sales pitch.
Use "you" and "your" words liberally and "I", "me" and "us" words infrequently. Everyone likes to hear, or read about themselves. They like to feel like they are the center of attention.
Using "you" and "your" will help them feel that the product may address their needs. Always remember, the focus of the copy should be the prospective customer, and not the person selling the product.
9. Write a list of five to ten benefits of your service.
Forget about lengthy descriptions of you and your mission. Nobody reads them, so shift your focus to the more important aspects of your website.
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