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WEBSITE CONTENT

Increase Your Website Sales Instantly
By: Jase Dow
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    2005-04-20

    Table of Contents:
  • Increase Your Website Sales Instantly
  • Put yourself in...
  • Create useful links...
  • Concentrate more on...
  • Publish customer testimonials...

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    Increase Your Website Sales Instantly - Put yourself in...


    (Page 2 of 5 )

    4. Put yourself in your targeted visitors' shoes.

    Ask yourself, "why are they at my site?" People only want two things:

    * free content such as articles or tips about your service or product
    * how you can solve their problem or challenge - the top benefits you offer.

    5. Aim your copy at your targeted market.

    Focus, focus, focus. I dare say that in any venture, be it online or offline, the most important factor that determines its success or failure is the amount of focus. If you spread yourself out too thin, then you're heading towards failure. The biggest mistake that can be made is not to define the target audience before writing the copy. When spread-shot promotion tactics are used, the focus is lost on too many groups. In the end, the website loses the visitors' attention and loyalty.

    Choose one defined audience first and aim your copy at them. Don't worry about the other audiences, you can add special links for them later when you become successful.

    6. Give your Web visitors a lot of free information.

    Everyone is attracted by free stuff, and that will be one of the reasons why visitors come to your site. After visiting you five to ten times, they are more likely to buy from you. Include on your website your updating schedule, or put up a email group, so that people can be notified by email whenever there are updates on the website.

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