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WEBSITE CONTENT

Increase Your Website Sales Instantly
By: Jase Dow
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    2005-04-20

    Table of Contents:
  • Increase Your Website Sales Instantly
  • Put yourself in...
  • Create useful links...
  • Concentrate more on...
  • Publish customer testimonials...

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    (Page 1 of 5 )

    If there's one thing that I've learned so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort.Web sites are only as good as their copy, so if you want to run a successful website, check and double-check your copy!

    Listed below are thirteen tips to better your copy and increase your sales:

    1. Use short benefit-focused headlines.

    Grab your readers attention from the very first line by piquing their curiosity. Ask a question or make a statement that causes a question to be formed in the minds of your readers. This will get them to read on as they attempt to satisfy their curiosity. Be creative, or if that fails, be informative.

    2. Make your copy short and to-the-point.

    Your potential clients love easy-to-digest material, so keep your paragraphs short. Three or four sentences per paragraph are fine, anything more is not.

    Check the format of the page too. Make sure the column width of the copy is around ten words across. Learn from the experts - newspapers publishers have known for years that narrow columns and short paragraphs keep people reading.

    3. Make use of lists.

    Bullet or numbered lists have to be the best things around for copy writers. The human eye naturally gravitates toward a list. A list is akin to an oasis in a desert. People who are inclined to skip over long, wordy sales copy will still look at bullet lists. So use this fact to your advantage by listing the killer benefits of your offer.

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