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WEBSITE CONTENT

How to use Emotional Content to Increase Visitor Response
By: Jase Dow
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    2004-12-30

    Table of Contents:
  • How to use Emotional Content to Increase Visitor Response
  • What about the...
  • This leads to...
  • I am not...
  • What I mean...
  • You see as...

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    (Page 4 of 6 )

    I am not talking about traditional stuff here, like putting a flash commercial on your site. Extend your creativity and be original. li>Does your product or service offer a solution to people’s problems? Is there a way that it can be promoted with an emotional angle to it for greater impact?

    I learned that the use of Humour at times is very important. It can be in the form of text, graphics, audio, and video but just make sure it is good humour. People want to feel good on your client's web page. Good humour will influence emotion and "great humour" can funnel volumes of traffic into your site just by word of mouth.
    Can you recall seeing humour used on a web page that made you laugh out loud? If so, just think back and see if you don't recall telling a friend to "check it out"! Then there may be sites where it might be hard to use humour (A funeral Parlour or perhaps a Divorce Lawyer). On the other hand, with a little creativity, who is to say it could not be done....with greatest of tact of course.


    A good example of the power of emotional content can be seen in instance where something about a site is so moving that it makes the viewer want to tell everyone they know!
    Example: Interview with God (Very emotional feel good stuff)

    Example: Alien Song (a simple 30 second animation that is guaranteed to have you telling your friends to check it out).

    So what other ideas might you consider using to make emotional impact with your audience?

    Is it possible to take old ideas and put a new spin on them?

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