How to use Emotional Content to Increase Visitor Response - This leads to...
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This leads to another thought....be very mindful of current events and current interest topics that you hear about on the media. Sometimes the most obvious strategies can be staring us right in the face. Be mindful of all media topics and in many cases you can bring about some good out of what would otherwise be missed.
Whatever you are selling for retail online...."Lifestyle graphics" work best!
Example: If your selling a piece of furniture for the living room....display a picture of the furniture being used in someone's living room. The visitor may say to themselves...."look at this comfy looking couch". "This guy looks like he is really enjoying himself". (The image might be of a person sitting comfortably on the couch, in their living room....feet up and arms relaxed).
TIP: Lifestyle photos like this are much more influencing that just a product displayed in a showroom.
Create pages that are not "hard sell". Instead, focus on the product benefits in way that it appeals to the emotions. (Keep in mind that many people will buy spontaneously, but they do not want to "be sold" something). Most people come to a web page in search of information. The "loud" or "hard sell" approach does not work on the web.
If you are promoting something with emotional appeal which is already established through other medias, then also use it in your web page and tie it in.
For example, what do you think of when I say the 3 words...Zoom Zoom Zoom.
Remember the web has the potential to be a powerful multimedia experience. Is there a place for the use of music to contribute to the right atmosphere? Moving your audience just takes a little thought. Let your mind think outside of what is already being done.
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