Website Content

  Homes arrow Website Content arrow How to use Emotional Content to Increase Visi...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE CONTENT

How to use Emotional Content to Increase Visitor Response
By: Jase Dow
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-12-30

    Table of Contents:
  • How to use Emotional Content to Increase Visitor Response
  • What about the...
  • This leads to...
  • I am not...
  • What I mean...
  • You see as...

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    How to use Emotional Content to Increase Visitor Response


    (Page 1 of 6 )

    Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine.People are emotional beings and people make decisions (either good or bad) when they are emotional. If something causes a customer to become upset, they become angry and try and solve it. If they become upset enough...they'll make a decision to perhaps discontinue your service and hire another service. On a positive side, the TV media bombards us with commercials that try to make an advertisers product seem fun or cute. The "emotional content" tactic is in nearly every advertising and communication media from print to radio to TV and yes, even the web. Emotional content is used to sell everything from fast food to children's toys.

    What every Toy Marketer knows:

    Toy marketers have known for years that the focus in a toy commercial is not so much on their new product, as much as it is on the facial expressions of the child. They're showing the absolute joy and delight of playing with that toy. Often images in the mind of the child who is viewing the commercial might evoke a sense wonder, adventure and excitement. Sometimes, a toy marketer may aim much deeper psychologically by showing the child in their commercial, enjoying their toy with either Mom or Dad sitting on the floor playing with him or her. The child viewing the program may even desire that toy more simply because they think that "if they only they had this toy", their Mom or Dad might take more time to sit down and play with them too!

    Emotional Content in Traditional Marketing:

    In the example above, a TV commercial does not focus on the parent...they are selling to the child. However, selling a toy on the web, in an online toy store, is different in the aspect that you are actually selling to the parent (a child does not have a visa card to place an order). The benefits of a toy that appeal to the parent will be things like, it's safety features, the fact that it "educational". However, focus on appealing to the child might zoom to the top again in a children's entertainment site. If you want to sell a toy, you must make it desirable to have on the child's level. Most of us who have kids, know the impact and the drive that a child can have towards getting something from a parent. When a child "wants" something, that child will persistently find a way to go after that item until usually, the parent often gives in and buys it.

    More Website Content Articles
    More By Jase Dow

       

    WEBSITE CONTENT ARTICLES

    - Words of Wisdom from SEO Chat Forums
    - Three Ways to Approach Content Differently
    - Thinking Beyond the Sale
    - Don`t Use Article Spinning Software
    - Give Customers the Gift of Convenience
    - Target Your Content for SEO
    - You Need Likes as Well as Links
    - Double Check These Before Going Live
    - Liven Up Your Blog with Video Content
    - Get Your Spelling and Punctuation Right
    - Improve Your Site`s Grammar
    - Content Marketing Checklist
    - Keep Traffic on Your Web Pages
    - Use a List to Increase Traffic
    - Write With a Purpose

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap