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How to Write an Effective Product Review
By: Rosalind Gardner
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    2005-06-02

    Table of Contents:
  • How to Write an Effective Product Review
  • And how do...
  • Let's look at...
  • Here's an example...
  • Lastly, make a...

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    How to Write an Effective Product Review - Here's an example...


    (Page 4 of 5 )

    Here's an example.

    Rather than say, "Product A will cure your acne", start with a question that appeals to your reader's emotion, such as "Is acne ruining your social life? Scared to leave the house - or even show your face? There IS a solution to your plight."

    That introduction brings us to the next question which is, 'What does the product promise?'

    Does the product cure the problem? Does it work faster, or with less hassle and expense?

    You found answers to that question during your product research. In this section you simply summarize your findings.

    Next, answer the third set of questions, "How well does the product solve the problem?", "what does it do?" and "how does it work?" based on your product research.

    Results are the most important information, so it's not necessary to provide nitty gritty details about how you use the product or what it's made of or how it is packaged, etc. unless the merchant does not supply that information on their site, and you consider the information of importance to your reader.

    Too, we're all aware that no product is perfect, so don't go overboard and write a completely glowing, one-sided review. To make the product review balanced and fair, detail what you do and don't like about the product. If you want to avoid negative statements when outlining your dislikes, try phrasing the sentence like "although I'd prefer a slightly less greasy formula..." or "although the bottle lacks a pump dispenser..." and finish on a positive note.

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