How to Write an Effective Product Review - Let's look at...
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Let's look at each question in turn.
The first question asks, "Who is my reader and what is their problem?"
If acne is your reader's problem and your site visitors are adults, you probably want to avoid terminology like 'Zap those zits!' and use more age-appropriate language.
Remember too, that 'zits' aren't really the problem. The real problem is how your reader feels about having pimples all over their face and how that affects their life.
If you've experienced the problem yourself, say so. Describe your experience, and show understanding and compassion for the reader's plight. Speaking from real experience earns your readers' trust which always improves sales rates.
If you have trouble figuring out how your reader might be affected by his problem, then you can research that online too.
For example, I searched Google for "hate acne" and came across Acne.org, where one young woman lamented, "My sh%tty skin is seriously ruining my social life and my relationships with men. I'm avoiding it all just cuz I don't want to show my face. Its really sad. I also spend a lot of money on make up. I'm not even asking for the most perfect skin (even though it would be nice) but even if I was limited to just a couple zits....and then it would take me under 30 mins to get ready....I would never be home, and I would go back to living the life that I ohh so miss."
That gives you a pretty clear picture of how she feels, right?
Now address those concerns using emotive terms and you'll improve your conversion rates.
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