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How to Write an Effective Product Review
By: Rosalind Gardner
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    2005-06-02

    Table of Contents:
  • How to Write an Effective Product Review
  • And how do...
  • Let's look at...
  • Here's an example...
  • Lastly, make a...

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    How to Write an Effective Product Review - And how do...


    (Page 2 of 5 )

    And how do you review acne medications for your skin care site if you don't have acne? Surely, you have some friends with (previously) pimply-faced teenagers... ask them to tell you what worked for them.

    If you can't find out that way, search Google for "consumer reviews" + "acne medications". Read as many as you can to come up with three to five effective products (that have affiliate programs).

    Once you've collected information about the product, it's time to start writing that product review.

    The structure for a product review is simple, containing an introduction, overview and summary.

    The introduction consists of a few sentences outlining the problem and introduces a possible solution for the reader, without going into detail. The overview describes the product's promise, a description of how the product is used, as well as its effectiveness and value. The summary is almost a repeat of the introduction, and contains a strong recommendation for purchase based on your conclusions.

    To simplify the review-writing process, I ask myself the following questions when writing product reviews for my own affiliate sites.

    1. Who is my reader and what is their problem?

    2. What does the product promise?

    3. How well does the product solve the problem? What does it do? How does it work?

    4. Does the product offer good value? (Would I buy this product?)

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