How to Make Your Content Popular - Make Your Content Popular
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Writing content for the Internet doesn’t seem to make any sense! You’re supposed to use popular and trendy words, but you aren’t supposed to rely on them for every piece of content you write. You need to focus all your content on strong keyword phrases, but you have to keep those words engaging and interesting for human readers even as you cater to the search engines. How it is possible to make content popular when everything seems so conflicting?
Sometimes, when you write for the Internet, you have to learn how to marry certain conflicting ideas. You have to write both for the impersonal search engines as well as the casual home reader. You want to include words based both on long- and short-term trends. And above all, you want to create content that will bring in lots and lots of Web traffic. How can you follow all these guidelines in everything you write?
Remember that all content on the Web is fleeting. Newer, fresher articles and posts are being added all the time. Words you’ve written will one day be shoved into archives; posts you loved will move further and further away from main pages until they completely disappear. Write for both the long and short term by using two or three strong key phrases in all your content.
For instance, say you write primarily for a site about organic foods. This site includes information on processing, cooking, growing, preparing -- everything that has to do with food. One week, you notice that many Internet users are searching for the name of a popular reality TV show chef. It shouldn’t be too hard to create an article that talks about organic foods -- a strong base keyword focus for you to concentrate on -- as well as the highly-searched chef.
Sometimes, you have to meld themes and keywords together, the same way you meld writing for search engines and writing for people. The keywords you choose will dictate the traffic you get, so focus on popular and highly-sought words that relate to your given topics and themes.
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