How to Make Your Content Popular - Finding the Right Keyword Phrases
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There is no bad topic or unpopular theme on the Web. Just keep that in mind when youíre looking at your content and thinking, thereís no way anyone is going to search for this. You might be surprised at the amount of traffic that searches for topics just like the ones you write about online. Want your page hits to climb a littler higher? Concentrate on finding the right keyword phrases.
Sometimes, itís not what youíre writing about thatís unpopular -- itís how youíre writing it. First, focus on your topic. Go to a popular search engine and type out the keywords and phrases that you would use if you wanted to learn more about this theme. Youíll find that some search engines offer suggested phrases, to help you find even more information on the topic youíve chosen.
Look at the articles and blog posts which are getting the best ranking in search engine results you find online. What words and phrases are being used by these well-listed sites? Which keyword phrases are the search engines suggesting you use to find the most data on your chosen topic?
These are the phrases you should be using in your content. For each piece of content you write, focus on one or two of these phrases. Thereís no need to drown your articles and blogs in keyword phrases; you want to give you readers something they can actually read, too. Your content should be as interesting as it is full of keywords. Find a nice balance, because using too many keywords is just as bad as using too few.
One of your keyword phrases should be evident in every paragraph or every other paragraph of every piece of content you post to the Web. Two- and three-word phrases are generally the strongest, as these are most commonly used by casual Internet surfers. Pay attention to the suggested keywords, and think about the phrases you would type to find your own content.
If you want to make your content popular, you want to make it easy to read and understand. You want to offer real information and insight, something that Internet traffic will find interesting and engaging. Remember that itís not all about search engines, spiders and using the right keywords. Always keep in mind that youíre writing to a real audience, to real people -- not just those hard-to-please search engines.
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