How to Get Your Web Site Content Syndicated
by Kalena Jordan & Dan Thies
[Kalena] Following our successful experiment of setting up a news feed for my site, search engine marketer Dan Thies and I have joined forces to write this article to show other webmasters how they can do the same for their own sites.
But before we get ahead of ourselves, let me set the scene...
Being the web-mistress of a resource site about search engine marketing, I'm always on the lookout for new ways to promote my site. Like many other web site owners, I don't have an enormous marketing budget and must rely on my own resources to spread the word about my content.
As you would expect, one effective method of promotion that I utilize is search engine optimization. This ensures the search engines regularly visit my site and update my pages in their indexes. Another is the circulation of a regular newsletter. But the real secret to attracting more traffic is to add bucket loads of fresh content. Providing you promote this new content effectively, it can act like a magnet on your site, pulling in new visitors every single day and giving you the opportunity to turn those visitors into loyal followers or, (if you sell products and services), paying customers.
Fresh content improves the "stickiness" of your site too - giving visitors a reason to return to your site on a regular basis. And of course the search engines reward popular sites with more link popularity and a higher search ranking. Adding new site content is one thing, but just how do you spread the word about this new content and place it in front of potential visitors?
Well take my site for example. I had recently added a web log (known on the Internet as a "blog") about the search engine industry, which I updated daily with news and articles. I had seen similar sites having their content syndicated on industry news portals such as Moreover, ClickZ, ZDNet etc and I wanted a piece of the action. Problem was I had no idea how to go about this.
A fellow moderator in the ihelpyou search engine forums (Dan) told me I required an "RSS Feed" - a special file containing the content I wanted syndicated - so that the news sites could grab it from my site instantly. Dan offered to give me a hand to set up the file and so began our quest! I'll let Dan take over from here and explain exactly how we did it and how you can set up your own news feed. Here's Dan...
[Dan] Thanks Kalena. An RSS news feed provides information about your site's content that enables other sites to effectively link to it. There are actually a few different flavors of RSS - for purposes of this article, we'll work with RSS version 0.91, which is the most commonly used on the web today. We'll also focus on the very basic elements of a news feed, and leave the advanced stuff for another time.
The RSS file itself is a fairly simple text file. Although it uses an XML language format, the code will be pretty familiar to anyone who has worked with HTML to edit web pages.
Let's look at a simplified version of the RSS file we created for Kalena's site:
?xml version="1.0" encoding="ISO-8859-1" ?
rss version="0.91"
channel
titleSearch Engine News Blog/title
linkhttp://www.high-search-engine-ranking.com/search_engine_news
_blog.htm/link
descriptionsearch engine news web log, tracking daily developments
in the search engine optimization industry/description
languageen-us/language
copyrightCopyright 2002./copyright
webMasterinfo@high-search-engine-ranking.com/webMaster
image
titleSearch Engine News Blog/title
urlhttp://www.high-search-engine-ranking.com/senblogotiny.jpg/url
linkhttp://www.high-search-engine-ranking.com/search_engine_news
_blog.htm/link
width90/width
height52/height
descriptionSearch Engine News Blog/description
/image
item
titleGoogle Defines Ethical SEO/title
linkhttp://www.high-search-engine-ranking.com/GoogleDefinesEthical
SEO.htm/link
/item
item
titleYahoo Offends Gay Community in UK/title
linkhttp://www.high-search-engine-ranking.com/YahooOffendsGayCommunity
InUK.htm/link
/item
/channel
/rss
An RSS feed consists of one or more "channels." A single channel will be sufficient for the majority of sites. Each channel, in turn, contains information about one or more news articles.
A channel consists of the following required information:
· Title: the name of the channel (in the above example, Kalena's channel title is called "Search Engine News Blog")
· Link: the URL for the channel's main web page (the page on Kalena's site where the news items are displayed)
· Description: a description of the channel's purpose and content
The first two lines in our RSS feed example define this as an RSS feed. The channel tag comes next and contains the required information about this news channel (as listed above). Optional information follows these items and includes language, copyright info, contact email addresses, and an image (logo) that can be displayed with the channel's headlines. The above example contains all these options, but you can leave these out of your own feed if you prefer.
In addition to the required information, the channel must contain at least one news item.
News items consist of the following:
· Title: this is the headline that will be displayed for the news item
· Link: the URL where the full news item can be found (for best results, each item should be on its own unique web page)
· Description: a description of the news item - sometimes referred to as a "teaser."
The first two elements are the minimum expected by nearly all sites that carry headlines. The description field is optional, as some syndicators will ignore this field altogether, posting only the item headline. Because of this, Kalena's RSS file does not include item descriptions.
Below that, you'll see two news items listed, "Google Defines Ethical SEO" and "Yahoo Offends Gay Community in UK". Additional news items would follow the same format and be listed directly below within item /item tags. Finally, the last two lines of the feed are closing tags - XML, like HTML, requires opening and closing tags.
To preview what Kalena's RSS feed looks like when syndicated, click here:
http://www.wc.cc.va.us/services/news/preview.asp? c=http%3A%2F%2Fwww.high-search-engine-ranking.com%2Fsenb.rss
You can create your own simple RSS file with just about any text editor - I set up the sample above with Notepad. Once you've created the text file, do the following:
Save the file with .rss as the extension (example: mynews.rss) and upload it to the main folder of your website.
Validate your RSS feed by running it through the RSS Validator to make sure it's set up correctly.
Display the "valid RSS" logo on your site (available from the link above) and provide a visible link to your feed (link:
http://www.mydomain.com/mynews.rss) from your site page/s. You could say something like Kalena uses on her site: Webmasters! Click below to feature our Search Engine News Blog headlines on your site. RSS Feed For This Page.
(optional) Create a javascript version of the RSS feed to enable other webmasters to syndicate your content on their sites (the Wytheville Community College News Center provides this service for free).
Submit your feed to content aggregators. Some sources are provided below.
Update your feed regularly by adding new items to the .rss file and ensuring each item has it's own link on your web site.
To keep your feed fresh, try to keep your channel items to a maximum of five, deleting older items from your feed as you update it. The dates next to your news items will adjust depending on when content aggregators pick them up.
So, that's the basics of RSS! We have only been able to scratch the surface in this short lesson, but it's enough to get you started. A complete description of the RSS 0.91 format can be found at
http://backend.userland.com/rss, and more resources on creating your own newsfeed can be found here:
Set Up Your Own Newsfeed
RSS: Lo-Fi Content Syndication
Blogify Your Page
Content Syndication With RSS (Blog about RSS)
[Kalena] Thanks Dan. Ok, so your feed is created, you've verified it works and you've set up the code and Javascript on your site so that webmasters and content syndicators can grab it easily. But you're not finished yet! Now you need to spread the word about your feed. Here are a few content aggregators where you can register your newsfeed:
Syndic8
Moreover
Aggregator Userland
News is Free
News Knowledge
You only need to do this once and then syndicators tracking your feed automatically pick up your new feed items as you update them. You can also download one of these RSS readers to examine your own newsfeed:
http://www.feedreader.com/ http://www.headlineviewer.com/ So there you go. Not as difficult as you thought huh? With a little effort, your site can be rubbing shoulders with the big players on major news portals. Enjoy the traffic!
Copyright © 2002 by Dan Thies and Kalena Jordan. All rights reserved under U.S. and international law.
--------------------------------------------------------------------------------
The above article may be re-published as long as the content remains unchanged and the following paragraphs are included at the end of the article, including the URL links.
Article by Kalena Jordan, CEO of Web Rank.
Kalena was one of the first search engine optimization experts
in Australasia and is well known and respected in her field.
For more of her articles on search engine ranking and online
marketing, please visit High Search Engine Ranking.
Dan Thies is the author of "Search Engine Optimization Fast Start,"
a concise, step-by-step guide to search engine positioning for the beginner
to intermediate level webmaster - available now at
http://www.cannedbooks.com. --------------------------------------------------------------------------------
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Website Content Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
<a href="http://zeus.developershed.com/shonuff.php?blackbird=3853&zoneid=442&source=&dest=http%3A%2F%2Fwww.ibm.com%2Fdeveloperworks%2Fspaces%2Fjazz%3FS_TACT%3D105AGY31%26S_CMP%3DDEVSHED&ismap="><img src="http://images.devshed.com/corp/img/news/jazz01.gif" alt="developerWorks Jazz space" align="left"></a>You've heard the buzz about Jazz... want to know more about it from a developer's perspective? Check out the Jazz space on developerWorks. This space is an up-to-date resource for developers, including technical information about Jazz and products built on Jazz, like Rational Team Concert Express. The Jazz space includes content from a wide variety of sources, including links, feeds, and comments from experts.
FREE! Go There Now!
|
|
|
|
Poor Requirements Management capabilities in an Enterprise have been linked to excessive project failures, escalating IT costs, and failure to deliver competitive advantage into the marketplace. Join Brianna M Smith from IBM Rational and learn about how successful organizations align IT and Business stakeholders through collaborative processes and tools for effective requirements management, and how an integrated approach across the IT lifecycle can provide unparalleled visibility and traceability to ensure that project teams are delivering on the business vision by "doing the right things" and "doing things right."
FREE! Go There Now!
|
|
|
|
Build secure Web services with transport-level security using IBM Rational Application Developer V7 and IBM WebSphere Application Server V6.1. Follow this three-part series for step-by-step instructions about how to develop Web services and clients, configure HTTP basic authentication, and configure HTTP over SSL (HTTPS). This first part of the series walks you through building a Web service for a simple calculator application. You generate and test two different types of Web services clients: a Java Platform, Enterprise Edition (Java EE) client and a stand-alone Java client. You also handle user-defined exceptions in Web services.
FREE! Go There Now!
|
|
|
|
Join us for this on demand webcast to learn about developing complex systems more quickly and efficiently. We'll cover market drivers for developing, governing and reusing systems software assets and how you can develop system software assets with Rational Asset Manager.
FREE! Go There Now!
|
|
|
|
In this tutorial, you can learn how to install and configure the IBM Rational Asset Manager Eclipse client, explore the different views in the Asset Management perspective, learn various search techniques, work with existing assets, and submit a new asset.
FREE! Go There Now!
|
|
|
|
Secure your Web applications with IBM Rational AppScan Standard Edition V7.7, previously known as Watchfire AppScan. This Web application security testing tool automates vulnerability assessments and scans and tests for common Web application vulnerabilities. Visit IBM developerWorks to download a free trial of IBM Rational AppScan Standard Edition V7.7.
FREE! Go There Now!
|
|
|
|
This webcast outlines the best practices that must be instituted to gain the maximum benefit from SOA while maintaining high quality of service. Whether you are deploying new applications or managing and monitoring your existing infrastructure, learn how you can ensure high quality of services with SOA based solutions from IBM. All registrants who attend this live Web Seminar will receive complimentary access to a white paper titled “Maintaining QoS in an SOA Environment”.
FREE! Go There Now!
|
|
|
|
This whitepaper provides areas to consider when evaluating any software configuration management solution. It addresses how the IBM solutions (Rational ClearCase and Rational ClearQuest) meet the needs and requirements of both project leaders and developers to provide successful Software Change and Configuration Management.
FREE! Go There Now!
|
|
|
|
As businesses grow increasingly dependent upon Web applications, these complex entities grow more difficult to secure. Most companies equip their Web sites with firewalls, Secure Sockets Layer (SSL), and network and host security, but the majority of attacks are on applications themselves – and these technologies cannot prevent them. This paper explains what you can do to help protect your organization, and it discusses an approach for improving your organization’s Web application security.
FREE! Go There Now!
|
|
|
|
Join the IBM Watchfire team for an informative discussion on techniques and best practices to proactively manage Web application security and how to effectively build application security testing into the software development lifecycle (SDLC). In this Software Delivery Platform webcast you will learn: How to better understand potential web application security vulnerabilities, best practices and how to effectively integrate application security testing into the software development lifecycle, the importance of detecting and removing software vulnerabilities during application development.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
