How to Create a Job Board
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Popular keyword phrases. Web 2.0 applications. Online forums, streaming video, a frequently-updated blog. You feel like you’ve done everything for your site to boost page rankings and pull in more traffic…but nothing seems to be working. Want more traffic? Give Internet users what they’re looking for -- jobs. Learn how to create a successful job board, and you’ve managed to create a successful site.
What’s a Job Board?
Let us pretend, for a moment, that it’s 1985 and you’re out of work. In this scenario, you would do what most anyone else would do in the same situation; you get a few newspapers and you comb the classified ads. Print media does still exist and the classifieds are still out there….but a lot of people don’t really use them. These days, when you find yourself in need of work, it’s common to go straight to the best source for jobs: the Internet.
The decline of print media and the ease of finding what you need online have given birth to a wholly new form of Web site: the job board. These sites contain daily, weekly or monthly updates on -- what else? -- available work for would-be professionals. Job boards have not necessarily replaced the classified ads of old, but they are definitely beginning to surpass them. In fact, most newspapers these days display their classifieds online...on job boards.
The best examples of job boards contain a search feature which allows you to search for work by city, state, job type or key word. You’ll enter your criteria and be greeted with a long list of links -- which lead to available jobs, each and every one. You read the ad, follow the instructions and wait for a reply. The entire process will probably take you less time than combing through the Sunday paper to find the right section for job announcements.
A job board can be very simple or complex. Some job boards post listings in a single area of expertise -- a site full of jobs for graphic designers, for instance. The entire site may be a single page full of related job links, or it could be very extensive with forums, blogs, articles and video that offer tips and advice on finding and maintaining employment.
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