How To Increase Your Sales With Audio
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Audio increases your sales. Point blank. Period.Recent studies claim that audio can increase your
sales up to 300%. Independent studies by Terry
Telford, from The Business Professional, have shown
sales increases of 163% on one website and 79% on
another. Both tests were run over a 3 week period.
Regardless of your expectations for adding audio to
your website, it won't hurt your response rate for
whatever you are selling or giving away. In most
cases it will increase it.
One possible reason for the increase in visitor
response is the human factor. We're social animals
and like to interact with each other on a personal
basis. Audio on your website is similar to picking
up the telephone and talking to the person "live."
There's something about hearing another human's
voice that instils a certain level of trust, even
if it is a very small amount. It brings us that one
little step closer to each other.
The next question in your mind should be, "How do I
get audio on my website?"
You've got several choices; the majority are
covered in The Definitive Audio Report. You can
download the report for free from http://www.thebusinessprofessional.com/theaudioreport.htm
Very briefly, audio comes in two flavors. You've
got the vanilla download or streaming strawberry.
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