How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months - Increase earnings by...
(Page 4 of 4 )3. Increase Earnings by Considering Keyword Profitability:
Neither every niche, nor every keyword is equally profitable. For example, I found that sports keywords didn't lead to many clicks, presumably because when fans are looking for game scores, they probably aren't looking to buy a baseball cap. Also, famous people (perhaps with the exception of musicians) generally don't generate profitable clicks, because people usually just want free news or free pictures. The most profitable niches will be those in which the best information is not readily available, which require some specialized tools or services, etc. I found that health and electronics keywords were above average in profitability. Again, there are ways to get numbers for the monetary value of keywords- can you guess what? I'm going to explain this in more detail in a special report after the ebook is all taken care of.
4. Increase Earnings by Improving Ad Placement: Google has added a lot of new options to the layout code - I suggest you test with multiple channels to see what works best. Regardless of what I suggest next, testing is the key to all online success- whether you want rankings, traffic, or earnings. The internet affords accurate and detailed metrics- use them.
The tip that initially tripled my AdSense income was: put a 250x250 ad in the horizontal center of your page, above the fold, and make sure the border is white.
I've found that making the ads look like any other part of your site is important. The ads are valuable, but if they look like ads, people will tune them out. So make sure the color scheme for your ads in the same as your site's. Since you can place 3 ads on one page, I'd suggest a dead center one (as mentioned above), a left or right side skyscraper, and a wide banner one at the bottom of the page.
That's plenty of meat to sink your teeth into. I've learned a lot more, but another time, another article... Good profit hunting!
Since 1999, Brian Carter, MS, has reached more than a million visitors with his websites. His PulseMed.org ranks in the top 1% of all major websites. His second book, The Web Site Marketing Success Manual: How One of My Web Sites Made $21,638.49 in a Month, will be available in July, 2005.
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