How Contests Contribute to Your Site - The Advertisement
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First and foremost, you have to let people know about your contest. It’s customary to advertise the prize itself, and to include information on how to enter to win. Letting people know you’re having a contest is the most important element of contest creation -- because without people, you haven’t actually got a contest no matter how wonderful the prize itself might be.
Contest advertising comes in many forms online. Some choose bold banner ads with flashing, graphic text. Others may pay search engines to place sponsored links that help drive traffic to the right pages. You may wish to advertise your contest outside the site by placing ads on other sites, but be sure to advertise the contest on-site as well. Include all rules and information on entering. Many sites choose to create several new pages to feature a single contest, giving this giveaway its own space on the site. The Kraft Sweepstakes (pictured below), for example, features a well-designed page with streaming video, bright pictures and the promise of a tempting prize.
Good advertising goes a long way toward spreading the word about your contest, and helps to create the feeling of excitement and anticipation you want. A contest itself is a marketing campaign, so why not get the most out of it?
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