Headlines Online -- 7 Ways To Use Powerful Headlines Profitably On The Web - Signature Files...
(Page 2 of 5 )
Headlines Online #2: Signature Files. In most exchanges with prospects via e-mail, you can benefit by adding a sig file to your outgoing messages. Signature files can also be used at the bottom of articles, reports and discussion group postings.
Compelling headlines have much more impact. They give the reader (your prospect) an opportunity to take additional action to further strengthen the relationship between the two of you (potential buyer & seller). The best signature files are difficult for prospects to resist and usually feature a strong offer.
Headlines Online #3: Banner Ads and Pop-Up Windows. What good is a banner or pop-up if it doesn't inspire visitors to point and click? Yet, most are woefully inadequate as compelling messages that trigger action.
Though many banners and windows provide a call to action, often they don't give a strong enough reason for prospects to do so. Plant a seed of possibility. Deliver a huge promise. Tell your prospects what you can do for them. Tell them precisely what the get on the other side of the click.
Think of your banner or small pop-up window as a miniature billboard. It jumps out on the landscape as prospects travel the web. Now think about what it is that would make your ad, banner, or pop-up window more appealing. It's not the artwork, but the words that motivate action. Create a headline that not only stops prospects in their tracks, but one that also moves them to follow through with action.
More Website Content Articles
More By Jase Dow