Suppose you have your own website, or maybe you write content to post online. You may do this just as a hobby, but if you are like many out there, you have some financial objectives in mind. To do that, you'll want to make sure your site is seen by people hunting for whatever it is all about. How do you manage that? Keep reading.
You want the most exposure you can get. Therefore, you want to shoot for a ranking that will get your content or website listed on the first page of Google when somebody searches for related content. To achieve this, you should shift your focus to keyword density, as it is a vital part of search engine optimization (SEO).
Now you might be saying to yourself, “What on earth is keyword density?” Although the term may sound a bit complex, it is actually quite simple to understand.
Let's say you are writing an article on the nation of France, and the article is 1,000 words long. If the term “France” is written 20 times within the article, that word's keyword density is the number of times it pops up divided by the total amount of words in the article. Therefore, in this case, France's keyword density would be: 20/1,000 = .02, or percent.
As you see, keyword density is simply the percentage of frequency that your specific keyword shows up within a web page's content. Keyword density is a key ingredient in SEO because search engines look at that figure to determine relevancy when determining where to rank a website. How do you maximize keyword density to get that desired ranking? Follow these steps:
1. Make sure to include the keyword in your title. Including your keyword in the title allows search engines to determine the actual content of your topic. This applies to both your website as a whole and if you are just writing an article.
2. Shoot for a keyword density of around three percent. Obviously, when you are aiming for a high ranking on Google, you will have to do some trial and error when it comes to keyword density. Still, three percent is a good number to begin with; you can move on from there.
3. Make sure that your keyword finishes off your content. In other words, if you are writing an article on France, make sure that France is the final word in the article, like so: “That concludes this journey through France.”
4. Have your keyword appear in the hyperlink. If you want a way to add more keywords in your content to increase keyword density, you can do so by including the keyword in your hyperlink. One way to do this is by adding the hyperlink to your bio box so that readers can click on it.
5. Practice Latent Semantic Indexing. Latent Semantic Indexing, or LSI, is the practice of injecting words related to your keyword into content. You will want to do this instead of just repeating your keyword over and over again so that your visitors don't become bored or inundated with obvious SEO techniques. If you want suggestions for related keywords, Google's Keyword Tool is a great help.
As you see, keyword density is a good place to start when you want to achieve top Google rankings. Is it the only determining factor when it comes to ranking? Of course not. However, it is something that can be practiced by beginners as they begin their quest towards SEO success.
For more on this topic, visit: http://www.buzzle.com/articles/5keyword-density-tips-to-annihilate-your-competition.html
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