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Good Landing Page Design Tips
By: Gerrick W
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  • Rating: 5 stars5 stars5 stars5 stars5 stars / 3
    2006-10-04

    Table of Contents:
  • Good Landing Page Design Tips
  • When visitors arrive...
  • Clear Call to Action...
  • Grammatical and Spelling...

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    Good Landing Page Design Tips - Clear Call to Action...


    (Page 3 of 4 )

    6. Clear Call to Action

    Tell your visitors what you want them to do. Buy now, click here to download, fill in name and email address to subscribe or whatever. Keep all call to action text in bold.

    7. Readable Text

    Sure, there's nothing much to look at a page with white background and black fonts. But it's definitely easier to read the text than a red background with black fonts. Remember, it's the words that sell. Your website visitors must be able to read your text with ease.

    8. Navigation Links

    Not at all, if you could help it. The only link you want your website visitors to click on your landing page is the call to action link.

    9. Graphics and Images

    Keep visual effects to a minimum unless you are running an online audio or video business, real estate business, or selling holiday destinations. Keep in mind that for direct marketing it's the words that sell. Graphics and images serve only to enhance your text communication, not cloud it.

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