Good Landing Page Design Tips - When visitors arrive...

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When visitors arrive at your landing page they are already predisposed to buy, or they want to get more information of your product or service. By all means give them information but be concise. Don't use more than three sentences to communicate a point. Think through and concise what you want to say. Use bulleted list to communicate the benefits of your product or service.

3. Get straight to the point

The landing page is a highly customized marketing copy for your product or service or affiliate product or service. Don't distract your visitors with advertisements, links to other web pages. Don't let your visitors wade through a whole bunch of hosh posh before they get to want they want.

4. Focus

Dedicate one landing page to only one product or service. Don't try to promote multiple products (unless they are of the same product group)or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.

5. Be Factual

Use facts and figures instead of generalities.

General: Prices Reduced
Factual: Prices Reduced by 20 percent

Next: Clear Call to Action... >>
 

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