Getting Professional with Your Web Site - The Pages
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But what should professional online pages contain? Present professionalism on your site by presenting yourself professionally; itĎs just that simple. Whether your site is for your business or for yourself, there are some elements that will set your site apart from the pack, or at least, help it to join the ranks of other business-toned sites out there.
About Us/About Me
Always have a brief biography page, either for the person the site is about or for the business thatís being represented. Remember, this biography should remain fairly impersonal. Always write the biography information in the objective, using the third person. Pictures of the person or the company are appropriate, but not necessary. Most biographies consist of fifty to one hundred words, so be sure to keep the historical information as short and sweet as possible. It isnít likely your traffic will enjoy reading a bio that reads like a short story, so stick to the highlights.
Always have the contact information clearly displayed. Whether youíre offering this through an online form or through an email link, the contact information should not only be present on the site but highly visible as well. Stay approachable to your traffic.
For some sites, an FAQ section might not be a bad idea. The obvious question to ask here is, what if youíve never had anyone ask you questions about yourself or the site? How then could you create a Frequently Asked Questions section? This is easily remedied when you simply write the entire FAQ yourself. Many, many Web sites actually do this in order to get information they want their visitors to know across on the site.
An FAQ can often save you the time and trouble of answering individual problems and questions. Itís easy to place links to the FAQ throughout your site, to refer visitors to a helpful source in times of trouble. Keep the questions simple and fairly broad, addressing a wide range of problems.
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