Getting Keyword-rich Content for Your Website - Keep a Blog...
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Keep a Blog
If you maintain a blog to give your site visitors news and information about updates to your site, it is important that you publish your blog on the same server as your site. Blogger.com is a free blogging service that allows you to host your blog on your site rather easily. You simply need to go through the “Advanced” set up when creating your blog and enter the ftp information for your site's server. If you already maintain a blog that is NOT hosted on your own site, you are wasting a valuable resource for SEO, as search engines do not recognize that keyword-rich content as part of your site. You should check the help section of your blogging service to learn how to republish it as part of your site.
As with an article archive, it is important to link to your blog from the main page of your site, or at least from one of the upper level pages, so search engines can easily find and spider your blog.
Many webmasters don't maintain a blog, simply because they do not know what to include in them. If you start an article archive as suggested above, you can use your blog to announce new articles. Rather then making a short post such as “go check out the new articles in our archive,” include the article titles and the first line or two of text of each article with “read more…” or “continued…” linking to the full text in the article section. These is a simple trick for getting some of your keywords to appear in two place on your site.
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