Get Your Web Site Noticed! - SEO is achieved...
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SEO is achieved by careful research of your keywords (which you may already have if you did this for your PPC campaign), careful placement of keywords in your content, proper web design structure, submitting your site to search engines and directories, and building a good linking strategy.
Get Valuable Links Pointing to your Site!
This method can both be free and cost you money. There are numerous directories and search engines that you can submit to that do not cost a dime. THE most important directory to submit to still doesn't cost a dime! It is DMOZ found at www.dmoz.org. Although it is free it is slow in getting listed there. It can take months to get listed there. The 2nd most popular (and most valuable) directory to submit to is Yahoo! It's cost is currently $299 per year. These two directories help your search engine rankings the best and are also helpful to getting your web site known. Do a search on the internet for more directories to submit to. Especially directories that are specific to your web site theme. For example if you sell shoes you could type in 'shoe directory' into the search engine.
You can also write articles like this one and put your web site address on the bottom, do reciprocal linking (but there are dangers with this if you do it with the wrong people), and many other ways to get links pointing to your site. For more information on how to do this visit http://www.theinternetpresence.com/business-article-30.htm.
It has an article there entitled, "How and Why to Build a Linking Strategy."
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