Get Your Web Site Noticed! - PPC Advertising...
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You can set up a pay per click advertising campaign to however much you want to spend per month. A great deal of keyword research should be done on this and there are some courses on the web that will help you learn how to get the most benefit from this. Pay per click campaigns are the results of the sponsored listings in the search engines. The search engines have to make money some how to stay up and running! Don't they? This is why you see meta search engines slowly dying out. Here is Wikipedia's definition of PPC:
Pay per click, or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click or CPC.
The most popular pay-per-click search engines are Google AdWords and Yahoo! Overture, followed by Findwhat, Shopping.com, NexTag, Bizrate and Pricegrabber. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.
PPC engines can be categorized in "Keyword" engines and "Product" engines.
SEO or Organic Listings!
SEO (search engine optimization) is more costly at first, but pays off in the long run. Organic searches are used 80% of the time, while the sponsored searches are used 20% of the time. As an example of what SEO can do for your site. If you typed in 'web development contractor' into MSN or Google you'll see my site, www.theinternetpresence.com, at the #1 position. And it is currently #18 in Yahoo! These stats were taken on 6/9/05. Some of the things that I am going to list below will both help get your site noticed and help your web site rankings in the search engine. Be looking for www.highwebrankings.com coming soon to help you achieve these results.
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