Get Your Web Site Noticed!
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The three responses: #1: If I put a web site out there it will be one of millions! So it's useless for me to have a website! Usually when I get this response I reply that like everything else your web site has to be marketed.
Would you start a business and never advertise? It's like signing a death warrant. Even though a web site is used as advertisement for your business in some cases it (the web site) still has to be marketed as well. I usually don't spend to much time with these people and let them get on with their lives.
#2: If I put up a web site I can sell out all of my inventory that's taking up space!
I just came across this one today, and had to let the customer know that just putting up a web site is not going to magically help him get rid of all of his excess inventory. He had to know the finer points of how to get a web site noticed. One thing about these type of customers I noticed is that they don't realize it takes money to make money. Below I will give numerous examples that are very cost effective for getting your web site noticed. But to do the job fully and correctly, you'll have to expect to spend some money. In the end it is always worth it. (Except if you are trying to sell ice cubes in Antarctica. Then I would highly suggest hiring an excellent salesperson.)
#3: Great! I can have a web site up to display my items 24/7! Can you point me in the right direction on how to market a web site?
These are the kind of responses I like! Someone with good business sense and knows a little bit on how to succeed in business. These kinds of customers I can speak freely to and give them the different kind of options that they can take. And this article will touch base on some of the details on what to do. It would pay to do research on marketing from the internet, marketing books, advisors, etc. There are many sources out there if you look.
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