Founder of the Million Dollar Homepage Should Send a Royalty Check To Digg.com and Its Members
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The phenomena of Alex Tew and the pixel site, Milliondollarhomepage.com, could be attributed in large part to what many call “The Digg Effect.”If you are heavily involved in the tech world, you probably know what that means. If not, here is a brief primer. Digg.com is a new media site where the members post and vote on unique stories that they find on the Internet. The site itself is about a year old but already has close to 100,000 members, and it is visited by over a million people each day to get their daily dose of unique news.
The Digg Effect occurs when a particular story gains enough votes (members deem the story as newsworthy through voting) and is promoted to the homepage. When this happens, look out. If an article moves up to the Digg homepage, it can cause tens of thousands of visitors to arrive at the Web site where the original article or news account was posted. The Digg Effect has been known to crash Web sites within hours of story being posted on Digg.
Now, how does this apply to Alex Tew, and the Milliondollarhomepage.com? Tew created an odd looking site that sold pixels, which are about the size of a period, for a dollar a piece. His goal was to raise enough money to pay for college. After selling a small number of pixels to friends and some companies he knew, Alex paid for a press release to be distributed. Lucky for Alex, a Digger (a term used for a Digg.com member) posted the press release on Digg.com. Within hours the story was promoted on the homepage of Digg.com, and Tew’s site was flooded by an estimated 40,000 visitors during the ensuing hours.
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