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Explode Your Sales With Free & Exclusive Content
By: Developer Shed
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    2004-09-22

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    Explode Your Sales With Free & Exclusive Content
    by Isaiah Hull

    Offering free and exclusive content to ezine
    publishers and webmasters is one of the best ways
    you can increase exposure for your products and
    services. There are several effective methods you
    can use to employ this marketing tactic and
    subsequently boost your sales.

    I personally suggest exploring the following two
    methods to increase your exposure:

    1. Create exclusive content for websites and ezines. If you have worked to build a website or to promote a product, take your experience and package it into a coherent article that explains specific problems you have encountered and how you overcame them. If you can, design it as a pdf file; make it look professional.

    Include a five-line personal bio at the bottom of your article with the URL to your website or product. If you put time into your article and give good advice, people will want to follow the link in your resource box back to your website.

    Once you have finished creating your product, search google for webmasters of high-traffic member sites and ezine publishers. Compile a list of prospective distributers who might accept your article--and then email them individually with an offer to "create exclusive content" for their newsletters. You can include the first article as a sample of your writing.

    Wait for replies and do not make too many offers.
    Remember: you will have to create exclusive articles for each ezine publisher and webmaster that you mutually contract with.

    Look for bigger, opt-in mailing list ezines and
    good-quality small ezines. Also try to get some
    advertisement for your business out of the deal,
    other than your resource box. Some publishers
    will agree to run free ads in exchange for
    free exclusive content. Some webmasters might
    include your banner or classified ad for free.

    If you follow these directions carefully and
    create meaningful content that you would be proud
    to see your name on, you will undoubtedly see a
    boost in sales when your articles are distributed.

    You will also enjoy minor celebrity status--lending more credibility to your products when your articles are regularly featured to the same group of people.

    2. The second method I suggest is similiar to the
    first, but differs slightly in content and
    distribution.

    Instead of creating a general-purpose article, you
    will create a "special report." This special report will be tailored to either a) better explain an already popular product on the market that you have used personally; or b) give specific insight into something you have gleaned from your experience as a webmaster or product promoter.

    Special reports range in size, but they are usually between 2000 and 8000 words. Take some time to write a guide that would help you if you didn't already have the insight that you do.

    When you're finished, add your resource box to the
    bottom of the special report. Clean up the grammar
    and structure. Turn it into a product that you would be proud to see your name on. If you can, turn it into a pdf file.

    I would suggest uploading the report to your website and placing a link to download it on a page that has a banner for your product or a prominent link back to your main page.

    Now, begin marketing your free special report. You
    can spread the word through a number of free
    resources.

    I would personally suggest posting links to it from internet forums that are related to your field; offering it to webmasters for free; submitting it to ezine publishers; and giving away it to any free resource directories you can find.

    You can also include free redistribution rights for anyone else who wants to give away or sell your article if you want to make your campaign viral.

    If your finished product is exceptional or provides useful information about a recent popular release, you should be able to spread it around easily.

    Special reports and articles are currently two of the most effective ways to get free traffic, so take advantage of this free information. If you follow these tips, create a quality product, and market it carefully, you cannot lose.

    ---------------------------------------------------
    Isaiah Hull publishes Work At Home Right Now, a fresh and informative newsletter about making money on the internet and using proven methods to increase your site’s traffic and profitability. If you’re looking for time-saving and money-saving tools, as well as honest business advice, come by and subscribe at http://www.workathomerightnow.net
    ---------------------------------------------------

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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