Encourage Discussions on Your Site - Make Them Respond
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If you want to encourage discussion on your site, you have to find a way to make the readers respond. Want comments, discussion, interaction and involvement? Invite it. Ask them to sound off, ask them for their opinions, and end your pieces with a question or leading statement that could provoke more of a response. When you ask for comments, youíll often find that you get them. When you entice discussion, youíll often find that it will happen. When you give out a call for action, in many cases youíll actually see some.
Sounds easy enough, right? The truth is, maintaining and encouraging discussions on your site can take a lot of time and thought. After all, some topics are just more provocative than others. You might want to spend some time writing new topics and discussions, new posts that will create new action and discussion on your site. When you notice that conversations are starting to lag, itís time to start adding some new, attention-getting content. Now, just make sure you know how to write it.
Youíll want to grab attention with every piece right away -- with the headline. Forum posts, discussions, blog entries and articles should all have a headline that encourages the viewer to keep reading and learn more, a headline that very briefly announces the topic of the piece and potentially creates interest and excitement.
There is still another element to headline-writing that you donít want to forget. Even as you try to create interest for each piece of content with each title, you also want your headlines to be keyword-rich so they will gain search engine attention. Never forget that if you aren't grabbing the search engines, you arenít grabbing any traffic. Always include full names no matter what youíre writing about, and pay attention to your phrasing (think about what phrases people type in as search strings, and build from there).
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