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Eight Steps to Writing an Outstanding Podcast
By: Courtland L. Bovee
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    2007-08-31

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  • Eight Steps to Writing an Outstanding Podcast
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    Eight Steps to Writing an Outstanding Podcast


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    Podcasts are on the cutting edge of business communication, allowing you to speak with your own voice directly to your audience.They add variety to your blog or website and prove that you know how to stay ahead of the pack.

    But hitting "record" without putting some thought into what you're going to say and how you're going to say it is a fatal mistake. Here are eight steps to follow for creating a podcast that makes your listener want to come back for more.

    1. Choose a theme. Pick an issue about which you feel confident speaking. Try to narrow it down to a particular angle or perspective-think news clip, not university lecture. The best podcasts touch on a specific subject and cover it in depth, rather than attempting to discuss the history of Western Europe in three minutes or less.

    2. Consider your audience. How much does your audience know about your subject? What style of reporting will connect with them? The more you put yourself in your listeners' shoes, the better you will be able to speak directly to them. Be sure to include a response to any previous questions or suggestions-your audience doesn't want to feel ignored.

    3. Prepare an outline. Expand on your theme by coming up with four or five main elements or topics to discuss. Put the most important and engaging information first; this will hook your listener and entice them to hear out the rest of it. Even if you don't write your script word for word, an outline will help you organize your thoughts into a tidy framework.

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