E-Psychology: Increasing Your Sales On-Line - An effective closing...
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An effective closing process must reassure the prospective client’s decision to make a purchase before, during, and after a transaction. This can be achieved by:
* Offering visible customer support options throughout the purchase
* Employing a user-friendly shopping cart and multiple on-line payment methods
* Clearly explaining each step of the purchase process
* Providing immediate transaction confirmation by e-mail, telephone, or your web site
Each step of the sales process is an opportunity to develop trust between your company and a prospective client. Developing long-term relations remains the best way to build a faithful, strong client base that will remain loyal to your business.
The infinite potential for your success is dependant only on the satisfaction of your most recent client.
Jim D. Ray is a seasoned web developer and president of Web Presence, a national web design firm serving the small business market sector. To learn more, or for a free quote for your own web site, visit the Web Presence at http://www.web-presence.net.
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