Website Content

  Homes arrow Website Content arrow Page 2 - E-Psychology: Increasing Your Sales On-Line
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

E-Psychology: Increasing Your Sales On-Line
By: Jim D. Ray
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:
  • E-Psychology: Increasing Your Sales On-Line
  • On or offline...
  • Use plenty of...
  • An effective closing...

  • Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    E-Psychology: Increasing Your Sales On-Line - On or offline...

    (Page 2 of 4 )

    On- or off-line, asking for the business is the only way to achieve any greater result than educating prospective clients about your industry and product or service.

    Writing For The Web

    The foundation of any purchase decision is the desire for a product or service, usually based on a pre-existing need or want. Selection of a specific product or service provider begins when a consumer identifies a company that offers a value most compatible with the consumer’s perception of value.

    Start by writing your web site’s content to elicit the general value the product or service provides. Introduce solutions generated by having the product or service, based on the typical ultimate desires of the target market. For example, the benefits of developing a web site for a small business may include increased sales, expanded credibility, and a 24/7 on-line purchase option.

    Next, build on this general foundation by introducing the features, benefits and value of your own company. Remember that surfers tend to do less reading on-line, so you’ll need to accomplish a great deal in each line of text. Each sentence must:

    * Convey the tangible and intangible value of your product or service

    * Include key terms and phrases effectively describing your industry and products/services

    * Promote prospect-to-client conversion

    * “Hook” the surfer, encouraging further reading

    More Website Content Articles
    More By Jase Dow



    - Words of Wisdom from SEO Chat Forums
    - Three Ways to Approach Content Differently
    - Thinking Beyond the Sale
    - Don`t Use Article Spinning Software
    - Give Customers the Gift of Convenience
    - Target Your Content for SEO
    - You Need Likes as Well as Links
    - Double Check These Before Going Live
    - Liven Up Your Blog with Video Content
    - Get Your Spelling and Punctuation Right
    - Improve Your Site`s Grammar
    - Content Marketing Checklist
    - Keep Traffic on Your Web Pages
    - Use a List to Increase Traffic
    - Write With a Purpose

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap