With the constant pressure to produce fresh content for your website, especially if you blog, it's understandable that you'd want to find a shortcut. After all, good, fresh content takes a lot of time and effort to create. But don't make the mistake of falling for the ads and promises of makers of article spinning software.
Suzzane Edwards, writing for Search Engine Journal, lists a number of reasons as to why using article spinning software is a bad idea. If you're a white hat SEO, here's the biggest reason to avoid this software: she notes that “automatic article spinning with the use of spinning software is deemed a black hat SEO technique that can seriously hurt a website's search rankings and page rank.”
If that's not good enough, there are a lot more reasons to avoid such software. You want your articles to be high quality and readable; you want your readers to see them, enjoy them, and come back for more. Well, you're not going to get that by using article spinning software. Edwards points out that “it often produces low quality content, even unreadable versions of an article.” At this point, you're left with re-editing the spun article so it makes sense. You could use the time it takes you to do the re-edit to write a truly original piece instead.
You should also strive to publish original articles on your website. You'll be giving your readers something they can't get from rival websites then. Well, the only thing that automatic spinning software will do is replace original words with synonyms. The words may be different, but all of the same concepts are there. It's not really original work. Why should a reader go to your website to get something they can easily read elsewhere?
Once a reader figures this out, they'll stop visiting your website. They'll realize, as Edwards notes, that a spun article does not provide your readers with any additional value when they visit your site. Instead of getting the kind of attention you seek, spinning articles and publishing them on your website will turn visitors off; they'll go elsewhere for the insights they're looking for, and ignore you and your brand.
Readers won't pay attention to your spun articles – but the search engines certainly will. As Edwards explains, “Major search engines such as Google...are well prepared and ready to counter article spinning. In fact, Google's recent Panda update is focused on low quality sites such as content farms that house spun articles.” Trust me, from all of the reports I've heard, you do NOT want to get mauled by this Panda!
But perhaps the biggest reason not to use article spinning software is that it sets limits. It limits what your site can do or be. No one ever experienced a creative epiphany re-editing an automatically spun article. If you want your site to grow and inspire people, even if it's only inspiring them to buy your products and use them in creative ways, you need to tell them how in your own words. You just can't get that from combining someone else's article with someone else's software. Good luck!
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