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Don`t Hide That Price Tag!
By: Jase Dow
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    Table of Contents:
  • Don`t Hide That Price Tag!
  • In effect the...
  • Placing your sales...

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    Don`t Hide That Price Tag!

    (Page 1 of 3 )

    One of the most common misconceptions about selling is that the naming of a final price shouldn't be done until you've already closed the sale. This tactic is commonly used in new and used car sales.

    "How much, exactly?" The customer asks. But the salesperson
    doesn't immediately answer, instead he/she continues babbling
    on about some finer point of the product. In effect, the salesperson
    is trying to entice the customer into falling in love with the product,
    such that the final price won't really matter all that much.

    The customer will find the money somehow...

    This tactic must work relatively well, because it's ages old. Unfortunately,
    the sales game on the internet is a little different than in the brick
    and mortar world. Web merchants have to be concerned about a
    little thing known as bandwidth.

    Traffic that doesn't convert into sales wastes bandwidth, which can
    become a BIG FACTOR if you have a ton of pages on the same web
    host. The cost of placing your site[s] online is something that must
    be factored in when you start your web business. It's common sense
    then, to consider that poor affiliates will never become wealthy affiliates
    if they don't pay attention to the bottom line.

    Pay-per-click search engine advertising is a big deal now that banner
    ads have become so ubiquitous as to be almost useless. Many affiliates
    swear by their pay-per click campaigns. This type of advertising method
    brings highly targeted traffic to the merchant's site.

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