Do I Need an RSS Feed?
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Do I Need an RSS Feed? RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.
Benefits for Publishers
1.) Avoid Spam Filters
Statisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over the content they view. Users can easily opt-in and out of feeds that provide content of interest or importance.
2.) Expanded Reach
RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead the way a competitive advantage.
3.) Content Syndication
Syndication of feeds increases exposure.
4.) Repeat Visitors
RSS is all about repeat visitors. Users who have previously visited a site often have a stronger connection to the site and are more likely to purchase or trust the information on the site.
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