Description Tag Tips - However, one mistake...
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However, one mistake I see a lot is people trying to stuff too much information into their meta description tag, then reusing that meta description in multiple places on their website. Don't describe your whole business, just describe the page in question.
For example, let's say you're a contractor, and you provide plumbing, remodeling, and electrical work. You would want to have a completely different meta description tag on each of your service pages. Don't make the mistake of using one description for all your pages.
Use your primary keyphrase in the beginning of your description tag too. This gives a higher "keyword prominence" percentage to the search engines and your site will rank higher. Don't overuse your keyphrase though, or it can be considered "webspam". Higher then zero keyword prominence is good, but higher still is not always better.
Use natural sounding language, proper grammar, and try to peak interest in the subject. Remember, you want the reader to click your ad, not just to be found. how many times have you skipped over a search result because the two lines of text you see in the SERPS were just gibberish.
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