Description Tag Tips
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If your title tag is considered the "headline" then think of your description tag as the "ad copy" below the headline.A good description tag will compel the reader to visit your website.
Google cuts off the displayed description tag at about 150 characters, but may index up to 185 characters. Other engines may go up t o250 characters, but will still only display about 150. Therefore, try to say what you've got to say in 150 characters or less, but feel free to use up to 180, and even up to 250 if you're not concerned with the entire thing getting indexed by all the search engines..
Your description tag is not only "sales copy" for people to read, deciding to click your ad or not, but it's also food for the hungry search engine spiders. There's probably no stronger or more important meta tag than the description tag.
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