Deep Linking Strategy for Content Sites
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Linking - what a mess if you don't know what's going on. Either linking is "IN" or it's "OUT" according to what you read these days.Here's the good news: Linking Works.
Here's the bad news: HOW It Works Has Changed!
The good thing is you are going to pick up a linking tip today that will put you light years ahead of most webmasters who think a reciprocal link directory is all you need to gain link popularity in Google and traffic from other sites.
Link directories are still ok, but the key is moderation. Directories with thousands of links are a dark ages website promotion tactic.
Today there are many people focusing on content again, thank god. And that means you have a lot more real estate than just a home page and a link directory to work with.
People have written to me to completely disagree with me on what I am about to show you, but believe the expert, it works!
Say you have 500 pages of article and resource content on your site. If you are publishing articles on several categories you could have many more pages than that.
But even if you only have a 30 page site right now, it should be growing all the time and will be large eventually. (If not, forget about Google staying excited about your site if it never changes.)
Each of those articles and resource pages is a link to your site waiting to happen.
There are two ways to get links to your site here:
1) Ask for a link to your main page in exchange for a link on one of your relevant article pages to the site you are requesting an exchange with.
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