Creative Rich Content - Sponsorships and Contests...
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Sponsorships and Contests
Conducting a contest is a great way to generate interest and incoming links, everyone wants to win and in order to garner votes many competitors will tell their audience about contests and voting options.
Example: Software Marketing Resource targets software developers and software marketers. They recently held 'Software Vendor Awards'. Software developers and marketers were invited to nominate the companies they felt were worthy. The same audience was then given the opportunity to vote on the top nominees, and finally, winners were announced. Each stage of the contest resulted in buzz and increased web traffic.
Ex. - Software Marketing Resource - http://www.softwaremarketingresource.com/winners.htm
Product Reviews and Testimonials
Consumers will often refer to product reviews to discern what product they should purchase. A number of websites have capitalized on this by providing independent product reviews and or independent consumer reviews.
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