Creating Optimized Content - These examples are...
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These examples are only a sentence long and are meant to illustrate the position of the keywords as a whole in the content. Try to put as many of your keywords in towards the top of your page as you can, and fewer of the target keywords in the bottom of your content. This way Google will see that you place a lot of importance on your keyword.
Keyword Prominence is also how close your target keywords in your keyword phrase are. If the words "Michigan," "Lakefront," and "Property" are right next to each other, they will be given more weight than if they are split up.
Michigan Lakefront Property
Will have more prominence than
Michigan has absolutely beautiful property on the lakefront
The first one will be given more preference than the second. However, using the same phrase over and over again makes for a boring read, so don't use your entire keyword phrase too often. Split up your phrase and look for ways to put different words in the phrase into your content so that it doesn't destroy the readability without sacrificing search engine ranking.
Length varies from many sites, and is really what ties up all of these other attributes. The average length for pages is 600, which means with a 2% keyword density you should have 12 iterations of your keyword phrase.
Next: This 12 iterations... >>
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