Creating Optimized Content
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One of the most important factors in obtaining high rankings in Search Engine Result Pages (SERPs) is your content and how it implements the keywords your SE campaign is targeting.These are the top elements in having a well written landing page are, in no specific order:
* Keyword Density
* Keyword Prominence
The first two are equally important. Keyword Prominence and length is less important.
If you have not researched your keywords, stop here and do so. Keyword research needs a great deal of attention. I will be writing again to talk about this subject specifically.
KeyWord Density is the most important when it comes to a raw search engine crawl. Calculating Keyword density works something like this:
1. Find the total number of iterations of your keyword phrase in your document. Only include the text between the tags, this includes the headings. Let's say your keyword phrase is, "Real Estate Michigan." The whole term counts as one, which means the iteration of each individual word is worth ~.3. For example, "Take a look at our Lake Michigan Property," has ~.3 keywords when searching for the phrase, "Real Estate Michigan."
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