A content site is also easier to promote than separate pages that each have to be promoted. An informational site can be branded to create a name for the site and its products. Creating a brand is something that can’t be done with just one product that is probably being sold elsewhere on countless other pages. A brand is the collection of pages, which will be unique to your site. A brand is a powerful thing in cyberspace, and can be wielded for good or evil. Or, just to make the highest number of conversions possible.
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