Content Sites - What Are They? - There probably aren’t...
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There probably aren’t that many people that bookmark a sales page, but when a content site has lots of practical information that a reader can use, it has a better chance of being read. Using a content site is like having a catalog, and the sales page is the order form.
Having pages of content also allows you to go more into depth about the items you are selling. A sales page is an obvious sales pitch. Readers come in, mill around, and they’re told why the product is a good thing to buy. A content site is seen more as information about the items- and look! They just happen to sell them here.
And, unlike a smaller site, a content site has room for plenty of products. If one of the products is failing, it can always be squashed and replaced with something that can perform better. Content sites usually are concerned with a specific topic, and within that topic there is room for any number of different products to be promoted. This creates a better chance of revenue instead of relying on only one item for the entire bulk of sales. In addition to changing around the products if they become ineffective, there is also room to change the keywords for the same reason.
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