Content Readability is Essential - Color choices, column...
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Color choices, column widths, page organization and other features are all being examined as new research regarding web readability is conducted. Anyone hoping to be successful with a content-rich site must keep abreast of new studies and their conclusions.
There are other considerations particular to writing content. Of course, all potentially visible grammatical and spelling errors must be avoided. Content providers should understand "scannability" and the scanning habits of Internet users. They should also be fully aware of the structure types that aid in readability and encourage visitor examination.
Content should be written in an appropriate contextual voice. Marketing-heavy language requires additional cognitive processing burdens on a reader, reducing its effectiveness. Those who tailor their messages in concise, objective language at an appropriate reading level for their audience can achieve a better response.
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