Content Management - Putting content ahead...
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Putting content ahead of technology is the centerpiece of the content management concept. When designing and updating their websites, smart companies will put the reader first. Try to put yourself in the place of a visitor to your website.
- When a visitor first sees your website, what is their first impression?
- Do they see an easy to use interface?
- Is everything laid out clearly?
- Is it easy to find what you want?
Take an objective look at your company website and answer these questions honestly. If you find your website lacking, you can use content management techniques to make your website more intuitive and user friendly.
More and more companies are hiring professional writers and editors as part of their overall content management strategy. This is a strategy that I believe will pay big dividends as the Internet further matures. The Internet is already the number one source of information for many people, and as more and more people get comfortable with using the Internet, those numbers are likely to grow. The companies that can provide the most useful web content, to the greatest number of people, are the ones that will thrive in the 21st century.
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