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Content Layering :: Using Site Architecture To Improve SEO
By: Rob Sullivan
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    2006-07-31

    Table of Contents:
  • Content Layering :: Using Site Architecture To Improve SEO
  • This is a...
  • The reason I...
  • Then, with some...
  • This type of...

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    Content Layering :: Using Site Architecture To Improve SEO - The reason I...


    (Page 3 of 5 )

    The reason I say sub-domains would be more effective is because search engines tend to treat a sub-domain as its own site. In other words, a search engine sees http://blue.widgetts.com and http://widgetts.com as essentially 2 different sites.

    Keep in mind that such a strategy is of the most benefit to larger sites. If you don't have a large site, or don't foresee your site growing to become a large site then I wouldn't recommend the sub-domain layering tactic.

    This is because, as I've said, the search engines will treat your sub-domain as a unique site. So if you've only got 10 or 15 or even 50 pages in your sub-domain, chances are it won't rank as competitively as it would have as a sub-folder of a larger site.

    Now, to make your content even more competitive, why not combine these two strategies use a sub-domain and sub-folders to provide you even more control in site organization as well as an even greater chance of ranking.

    This is because the broader sub-domain can rank competitively for the broader terms while the sub-folder content can rank competitively for the less broad, more specific terms.

    What you are doing by combining the two strategies is getting more bang for your buck. This is because you are covering more area on the web, allowing your site to rank for both broad and specific terms.

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