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Content Layering :: Using Site Architecture To Improve SEO
By: Rob Sullivan
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  • Content Layering :: Using Site Architecture To Improve SEO
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    Content Layering :: Using Site Architecture To Improve SEO

    (Page 1 of 5 )

    Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site.While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank.

    In this article I look at how to most effectively structure your site to take advantage of this.

    I read this great article on layering on the SEOmoz Blog and while it does a good job of explaining what content layering is, I feel it could be improved just a little bit.

    I'm not saying it is wrong in any way. In fact the tactic outlined will be very effective for a small to medium sized site, however I have also found another way to organize your site which can be more effective if done properly.

    In the article, it explains how you use layers to organize your site. Now we're not talking about CSS layering or anything like that. It's more of a site structure issue than anything.

    According to the article, one can layer their site through the use of sub-folders. By creating layers of sub-folders and then placing all related content within that sub-folder you can layer your site to help specific sections of it rank higher.

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