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Content Is King for Generating Traffic
By: Dr Paul Nicholls
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    2006-12-08

    Table of Contents:
  • Content Is King for Generating Traffic
  • The branding and...
  • You have content...
  • An article search...
  • It should be...
  • Branding and generating...

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    (Page 5 of 6 )

    It should be said that three-way link exchanges, like some other link building strategies, is not as effective as it used to be: “Despite what many people think, three-way link exchanges can be easily identified by search engines and if there are a large number of these types of links are present, it can result in a ranking drop or ban.” Nevertheless, this remains a viable strategy if not overdone. The key to leveraging three-way links effectively remains, as always, the quality of the link and of the content.

    Delivering relevant links from relevant content is the key. [Klasno 2006] and Walsh [2005] both recommend three-way linking: "The idea is simple: you give other websites content to put on their sites in exchange for a link to your site. The beauty of distributing content for links is that the links generally generate more traffic than links on a resources page. Plus, your article will pre-sell readers on the value of your site."

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